▲ For powersports dealerships, a title sponsorship on a Canadian gold prospecting TV show offers more than just brand awareness—it provides a live, brutal field test for your inventory that speaks directly to high-value commercial and recreational buyers.
“Powering the Next Great Canadian Gold Rush”
In the Canadian backcountry, a machine isn’t just a vehicle; it’s a lifeline and a primary tool for wealth creation. As our title sponsor, your dealership won’t just be ‘seen’—it will be ‘used.’ When our prospectors rely on your ATVs, UTVs and Side-by-Sides to haul massive payloads of paydirt or navigate unmapped backcountry, millions of viewers see exactly why they need that same machine in their own garage or on their own mine site.
You aren’t just selling a recreational toy; you are providing the ‘backbone’ of the modern-day gold rush. Partner with us to put your dealership’s logo on the vehicles that find the gold, and capture the attention of the mining companies and outdoor enthusiasts who are ready to buy.
Benefits of Reaching Prospectors and Mining Companies
Sponsoring this niche content creates a unique marketing “shortcut” to two high-spending demographics:
Real-World Product Validation: Unlike a static showroom floor, a TV show allows you to demonstrate “Extreme Duty” capabilities in real Canadian conditions. Showing a quad hauling 1,500 lbs of equipment up the mountain is a more powerful closer than any brochure.
Direct Pipeline to Commercial Sales: Mining and exploration companies are heavy users of powersports equipment. Utility-Terrain Vehicles (UTVs) currently capture over 71% of the North American market share due to their versatility in industrial and public-sector applications. Seeing a specific brand perform on-screen influences the “fleet purchase” decisions of watching site managers and owners.
Capitalizing on “Gold Fever” Buying Trends: Historically, reality shows like Gold Rush have driven significant retail surges; some Canadian outdoor gear stores report 25% jumps in sales as viewers transition from fans to active prospectors.
Showcasing Critical Specs for the North: Use the TV show to highlight features essential for Canadian prospecting, such as:
Enclosed Cabs: Models that protect crews from the harsh winter Canadian climate, a major selling point for mining companies operating year-round.
Payload & Towing: Demonstrate industry-leading capacities (up to 2,500 lbs towing) required to move mining pumps and sluice boxes.
High Ground Clearance: Essential for avoiding underbody damage from boulders and stumps in the remote bush.
Tapping into a Growing Market: The Canadian ATV/UTV market is projected to grow to over $3.7 Billion CAD by 2030. By positioning your dealership as the “Mining Specialist” through this title sponsorship, you differentiate yourself from generic recreational competitors.
“Low-Cost Branding via Co-op”
Integrating Manufacturer Co-op Funds is the “secret weapon” that makes this title sponsorship a financial no-brainer for a dealership. By utilizing these programs, you can essentially double your marketing horsepower while the manufacturer pays for the privilege of being the TV show’s “official vehicle.”
We know that every dollar in your marketing budget needs to work twice as hard. By leveraging your Manufacturer Co-op Funds, you can secure this title sponsorship for a fraction of the out-of-pocket cost. Because our TV show features your vehicles in ‘extreme utility’ environments, it meets the strict manufacturer brand guidelines for product placement and performance.
You get the prestige of being a title sponsor on a national TV show, while your manufacturer picks up a significant portion of the tab. It’s the most cost-effective way for dealerships to profit from the Canadian energy and mining industries.
Click here for Title Sponsorship details and prices
