▲ For Canadian prospecting equipment manufacturers, product placement is more than advertising—it’s a high-stakes product demonstration. By putting your sluice boxes and high-bankers in the hands of pros on screen, you prove their recovery power to a captivated audience ready to buy.
“The Standard for Gold Recovery”
In the world of prospecting, a ‘good’ day is measured by what you have in the box—not what you wash away. As our featured guest, your prospecting equipment becomes the star of the TV show. When viewers see your high-bankers processing buckets of paydirt or your sluice boxes catching the ‘fine gold’ others miss, they aren’t just watching a TV show—they’re seeing their next purchase in action.
Don’t let your prospecting gear sit on a shelf. Put it in the dirt, on national TV, and show every serious miner and weekend warrior why your tech is the only choice for the modern-day gold rush. Let’s prove together that when you use the right gear, every prospect is a potential jackpot of gold.
Benefits of Product Placement for Canadian Prospectors Equipment Brands
The “Gold Fever” Sales Spike: Historically, reality shows like Gold Rush and Yukon Gold have driven significant surges in retail interest. Canadian stores have reported 25% jumps in sales for pans and sluices directly attributed to viewers “catching gold fever” from television.
Visual Proof of Recovery: High-quality high-bankers made in Canada can be shown catching fine gold that international competitors miss. Viewers are 81% more likely to recall a product if it is both mentioned and used as a critical tool in the TV show’s narrative. We’ll help you get the TV show exposure you need to boost your small business sales!
Targeting High-Spending Hobbyists: While some view prospecting as a hobby, serious enthusiasts spend significantly on performance gear. Professional-grade power sluice kits often retail between $500 and $1,500 CAD, and good product placement on TV shows places these premium items in front of an audience already primed for that impulse investment.
Educational Authority: Many viewers gain their prospecting knowledge directly from TV. Product placements makes you become the “official supplier” and captures the audience attention when they see your brand on the TV show.
Authenticity and Trust: In a niche market, credibility is everything. Seeing your equipment survive the brutal conditions gives your brand a “field-tested” reputation that traditional print ads can’t replicate. Product placement influences 63% of viewers to consider a purchase because it feels trustworthy.
Direct ROI through Integrated Links: The TV show’s digital platforms can feature “Shop the TV Show” links, directing traffic straight to your online storefront or local dealers immediately after a major “gold reveal” on TV.
Please contact our production office for more details.
