▲ For hotel chains, title sponsorship of a Canadian gold prospecting TV show offers a dual-market advantage: a consistent, high-volume “city hub” for mining crews during the off-season and a national platform to sell the “Great Canadian Adventure” to travelers.

“Your Basecamp for Discovery”

A successful expedition starts with a solid home base.

As our title sponsor, your hotel chain becomes the official sanctuary for our cast and mining companies. Whether we are meeting in your flagship properties for major conventions in Toronto, Vancouver, or Calgary, or housing mining executives and managers in your regional locations near the dig sites, your brand will be synonymous with Canadian hospitality and comfort.

We’ll show viewers that after a grueling 16 hour day on the claim, there’s no better feeling than returning to your hotel. You provide the rest; we’ll provide the gold rush. Let’s partner to make your hotels the premier choice for the modern-day prospectors and the millions of adventure seekers watching at home.

Economic Benefits for Hotels & Rural Communities

Targeting the “Bleisure” Traveler: The TV show captures the attention of business travelers and high-net-worth hobbyists. Highlighting your urban flagship hotels during city conventions appeals to the “bleisure” market—professionals who extend business trips for leisure activities like prospecting.

The “Film Tourism” Magnet: Location filming has a profound impact; for instance, a single season of a major TV series in Ontario resulted in C$77.3 million in local spending. By featuring your hotel as the “Official Accommodation,” you become the top choice for fans traveling to see the sights they saw on TV.

Promoting Longer Stays: Highlighting your regional properties helps position your brand as an “authentic mountain destination” that encourages increased visits and repeat stays from geotourists.

Leveraging Tourism Funding: The year ‘2026’ marks a major push for federal support via the Destination Canada Tourism Sprint Program, which funds innovative projects that enhance Canada’s competitive position—including the development of new accommodation experiences.

Preferential Film Crew Rates & Perks: Major chains already use this model, offering filmmakers preferential rates, complimentary production offices, and dedicated concierge services in exchange for the visibility and volume a TV show provides.

Click here for Title Sponsorship details and prices