▲ In the rugged Canadian backcountry, high-performance fuels and lubricants aren’t just commodities—they are the critical energy source that enables discovery. For oil and gas leaders, this title sponsorship is a premier platform to demonstrate a commitment to a “Net-Zero” future while powering the off-road vehicles that define the frontiers in Canada.
“Fuelling the Future, Protecting the Land”
Every exploration for gold in Canada is reached through power and precision. As our title sponsor, your brand becomes the lifeblood of the operation—the high-end fuel and low-friction oils that keep ATVs, UTVs, and 4×4 vehicles pushing through the most unforgiving terrain on earth.
But this partnership is about more than just mileage. It’s about responsible energy. We will spotlight how your company is leading the transition through clean fuel initiatives and Indigenous equity partnerships that set the global standard for economic reconciliation. Show the world that while your energy powers the gold rush, your mission protects the legacy of the land for generations to come.
Benefits of Reaching this Target Audience
Humanizing the Energy Transition: Sponsoring a TV show that values the land allows you to “show, not tell” your ESG and decarbonization goals to a broad audience, countering “greenwashing” narratives with real-world examples of site stewardship and reclamation.
Demonstrating First Nations Reconciliation: Use the platform to feature successful Indigenous majority-owned projects or equity partnerships, proving your commitment to meaningful consultation and shared prosperity on traditional territories.
High-Volume Consumer Alignment: Gold prospecting viewers are heavy users of off-road equipment and highway-ready 4×4 vehicles. This title sponsorship positions your premium fuel and oil products as the “choice of professionals” for the mining industry.
Targeting the Commercial Sector: Large-scale mining companies watching the TV show represent massive B2B opportunities. Showcasing your lubricants’ performance in “extreme duty” scenarios builds trust with operations managers looking to maximize fuel economy and reduce fleet emissions.
Safety and Environmental Stewardship: Feature your spill-prevention technology and sustainable jobs plans to emphasize that responsible energy use and backcountry adventure can coexist safely.
Click here for Title Sponsorship details and prices
