▲ For powersports and off-road vehicle manufacturers, title sponsorship of a Canadian gold prospecting TV show offers a “battle-tested” stage to prove your off-road vehicles are the definitive tools for the country’s most demanding industrial and recreational buyers.
“The Engineering Behind the Expedition”
In the Canadian backcountry, the difference between a successful season and a total loss is the reliability of the fleet. As our title sponsor, your brand becomes the literal engine of discovery. When millions of viewers watch our prospectors navigate the Canada’s brutal terrain using your Side-by-Sides and ATVs, they aren’t just seeing off-road recreational vehicles—they’re seeing a critical piece of mining infrastructure.
This is your opportunity to demonstrate your machines’ superior payload, towing, and durability to the very mining companies and exploration managers who make high-volume fleet purchasing decisions. Don’t just tell them your machines are ‘tough’—show them they are essential for the next Canadian gold rush.
Benefits of Reaching Prospectors and Mining Firms
Commercial Validation: Mining companies are heavy industrial users of off-road vehicles. Seeing a UTV handle heavy cargo and narrow mine trails builds immediate credibility with site managers who prioritize safety and uptime over brand aesthetics.
Dominating the Utility Segment: Utility-terrain vehicles (UTVs) currently command over 71% of the North American market share. By positioning your brand as the “miner’s choice,” you capture a high-growth segment driven by industrial, construction, and agricultural needs.
Showcasing New Technology: Use the TV show to highlight new innovations, such as electric powertrains for quieter, eco-friendly prospecting or advanced telematics for fleet monitoring, helping companies meet strict environmental and operational standards.
High Recall through Active Use: Studies show that product placement is most effective when items are “mentioned and used,” leading to 81% viewer recall. Watching a prospector rely on your vehicle to reach a remote claim creates a stronger emotional connection than a traditional 30-second commercial.
Direct Pipeline to High-Spending Hobbyists: The Canadian ATV/UTV market is projected to reach $3.71 Billion CAD by 2030. The audience includes “weekend warriors” and gold fever hobbyists who view prospecting as an adventure and are willing to invest in the same premium, rugged equipment they see on TV.
Dealer Co-op Synergy: Manufacturers can leverage national and co-op multi-media campaigns to lower the out-of-pocket cost for dealerships while ensuring brand-consistent messaging across all Canadian television network advertisements.
Click here for Title Sponsorship details and prices
