▲ For Outdoors and Hunting & Fishing retail titans, title sponsorship of a Canadian gold prospecting TV show is the ultimate “field test” to prove that your gear for sale on the shelves isn’t just for weekends—it’s for survival.
“The Outfitter of the Last Frontier”
In the Great Canadian North, Mother Nature doesn’t care about your gold count. To survive a season in the backcountry, you need more than a shovel; you need a lifeline. As our title sponsor, your retail chain become the ‘Official Outfitter Supplier’ of the TV show expeditions.
When our prospectors face a sudden October blizzard in the mountains or a washout on a remote creek, they aren’t just wearing clothes—they are wearing your premium extreme-weather name brands sold at your stores nationwide. We will show millions of Canadians that whether they are hunting for nuggets or just hunting for adventures, your gear is the only thing standing between a successful find and a survival situation. Let’s show them that the world’s foremost outfitter is the only choice for the world’s toughest mining jobs.
Benefits of Reaching the Extreme-Weather Prospecting Audience
Proving “Industrial-Grade” Performance: Seeing a tent withstand a 50km/h wind on a BC ridge provides more credibility than any catalogue photo. It positions your brand names sold in your retail stores as the standard for remote explorations.
Tapping into “Gold Fever” Retail Surges: Historically, reality shows like Gold Rush have driven significant surges in traffic to outdoor retailers. Canadian prospectors and hobbyists represent a high-spending segment that invests heavily in high-performance thermal layers, dry bags, and emergency kits.
Showcasing Survival Technology: The TV show provides an organic way to demonstrate critical survival items in use, such as bear deterrents, emergency satellite messengers, and firearms, proving your stores are a “one-stop-shop” for safety.
Targeting the “Overland” & ATV Consumers: Gold prospecting viewers are heavy users of off-road gear. Title sponsorship highlights your ATV/UTV accessories, winches, and clothing that are essential for hauling camping gear into the deep bush.
“Shop the TV Show” Integration: With your massive Canadian footprint, you can run “As Seen on TV” endcap displays. Linking the TV show’s cast gear to your online storefront allows viewers to buy the exactly what they just saw on their big TV screen.
Brand Loyalty in the North: In remote regions like Northern BC and the Yukon, brand trust is built on reliability. Becoming the title sponsor solidifies your reputation as the trusted source for the professional mining community and the serious outdoor enthusiast.
Click here for Title Sponsorship details and prices
