▲ For airline partners, title sponsorship of a Canadian gold prospecting television show provides a direct pipeline to the high-value Fly-In, Fly-Out (FIFO) and the growing adventure tourism market. As the mining industry enters a capital investment cycle led by gold projects in 2026, this partnership positions your airline as the “lifeline” for the remote operations watching from camp via satellite service providers.
“Your Wings to the Golden Frontier”
The journey to the next big find doesn’t start at the trailhead; it starts at 35,000 feet.
As our title sponsor, your airline becomes the bridge between Canada’s major financial hubs and the untamed wealth of the Great Canadian North.
While our cast relies on your fleet to reach the world’s most challenging terrain, thousands of mining executives and procurement managers will see your brand as the definitive choice for their own FIFO operations.
From flying our TV Producers to the Prospectors & Developers Association of Canada (PDAC) convention in Toronto to touching down on the gravel strips of the BC Golden Triangle, your fleet is the lifeblood of our production company and the mining industry.
We aren’t just selling flights; we are selling access. Partner with us to showcase your regional reach and position your airline as the first choice for every miner, geologist, engineers, and ‘geotourist’ ready to explore the riches of the Canadian wilderness.
Benefits of Reaching the Mining & Fly-In Audience
Direct Pipeline to Industrial FIFO Contracts: Major Arctic and Northern mines, depend entirely on specialized aircraft for viability. Seeing your fleet serve these remote aerodromes on-screen validates your operational capability for site managers making decisions on booking tickets.
Capturing “Geotourism” & Recruitment Travel: Reality mining TV shows have been proven to encourage travel to Western Canada for work and play. Your airline can capitalize on this “TV factor” to sell adventure travel packages to hobbyists while also reaching the growing pool of skilled labourers looking for rotational mine-site roles across Canada.
Promoting “Adventure Flight Packages”: Use the TV show’s popularity to sell curated “Prospecting Tour” packages across Canada from the N.W.T. to Newfoundland. Travel trends show that nature-focused vacations and “immersion” travel are a growing priority for travelers.
Regional Economic Development: Flying crews to small towns creates a direct economic benefit through airport fees, local transport, and spinoff spending, which held steady at nearly $10 million annually in many remote BC regions.
Leveraging Convention Traffic: Major industry events in big cities like PDAC in Toronto and AME Roundup in Vancouver draws tens of thousands of Canadians and International delegates. Airlines can offer exclusive discount codes (typically 5%–10% off) for show-related travel to drive loyalty and direct bookings.
Click here for Title Sponsorship details and prices
