▲ For restaurant chains, title sponsorship of a Canadian gold prospecting TV show is a recipe for high-visibility “lifestyle branding.” It positions your menu as the fuel for the ultimate Canadian adventure, whether the film or mining crew is grabbing a quick bite in a major city or sitting down at a regional franchise after a 12-hour day in the backcountry.
“The Fuel for the Frontier”
A gold rush runs on its stomach. As our title sponsor, your restaurant chain becomes the official provider of the meals that power our production. From hosting our film crew during high-profile conventions in to being the most reliable light in a small northern town at 9 PM, your food is the ‘comfort’ in our ‘backcountry.’
We’ll showcase your brand as the essential stop for every prospector and traveler. While our cast finds the gold, your restaurants find the flavor. Let’s partner to prove that wherever the trail leads, your chain is the heart of the Canadian community.
The Economic Benefits for Restaurant Chains
“As Seen on TV” Destination Status: Featuring your restaurant as the cast’s “local hangout” turns your franchise into a film tourism destination. Fans often travel to specific locations just to eat where their favourite prospectors eat.
Targeting the “Hungry Explorer”: The TV show’s audience is a prime demographic for casual dining. By promoting your chain’s consistency across provinces, you capture the big-city audience who wants a familiar, trusted meal when they head out on their own northern prospecting adventures.
Showcasing Franchise Opportunities: Title sponsorship provides a national platform to highlight the success of local owner-operators. This attracts new franchisees by proving your brand’s viability and community integration even in the most remote markets.
Convention Presence: During major industry events like PDAC in Toronto, your sponsorship includes exclusive “Film Crew Catering” rights, putting your brand in front of thousands of international delegates and media members.
Direct-to-Consumer Coupons: You can use the TV show’s digital platforms to offer “Prospectors Specials” digital coupons, driving immediate foot traffic to your locations nationwide.
Click here for Title Sponsorship details and prices
